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When Are Bots At Their Best?

I recently gave some background on chatbots and shared reasons chatbots are emerging as an important aspect of a well-rounded brand strategy. But what does a good chatbot look like? What does it do? Although there are no concrete rules for building engaging and helpful messaging...

Why Chatbots Need To Be Part Of Your Marketing Strategy

In movies, books and television, we’ve always been promised a future filled with technology we can talk to. From Samantha, the operating system in the movie Her, The Jetsons’ Rosie the Maid, to C-3P0, Cylons and Marvin the Paranoid Android, the expectation of relatable helpers...