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As Messaging Apps Boom, Brands Tiptoe In

Gatorade owns one of the iconic television moments of the Super Bowl, the dousing of the winning coach with a huge bucket of the sport drink, ice included. For the 2016 game, though, the brand wanted to reach more younger people, who tend to watch...

Hot bot: Why Massively is going big on automated tech

Toronto-based tech startup Massively has launched a new online platform that will allow businesses to build (and tailor) their own bot, capitalizing on a trend sweeping through the marketing and entertainment businesses. A chat bot is an automated software application that can be programmed to appear...