5 Ways Brands Are Incorporating Facebook Messenger Bots in Their Marketing
If you listen to Mark Zuckerberg these days, the future of marketing is chat, specifically within the Facebook Messenger app, with its 1 billion monthly users. Just three months after opening up Messenger bots to developers and brands, marketers are experimenting with everything from automated shopping to...
Kik Messenger’s Choose Your Own Adventure Bot Takes You to Outer Space
The messaging app Kik debuted a new bot store today to prove its relevance amidst a world of Facebook, Snapchat, Instagram, and Twitter users (or not Twitter users. The bots come ready for chat, search, and video sharing, with a trendy list of partners like...
As Messaging Apps Boom, Brands Tiptoe In
Gatorade owns one of the iconic television moments of the Super Bowl, the dousing of the winning coach with a huge bucket of the sport drink, ice included. For the 2016 game, though, the brand wanted to reach more younger people, who tend to watch...
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