Question 1

What is DM Canvas?

Accepted Answer

DM Canvas is a swipeable, tappable storefront delivered directly inside an Instagram DM or Facebook Messenger conversation. When a follower comments on a post or sends a DM, Massively automatically replies with a visual carousel of up to 10 cards — each with an image, headline, description, and clickable buttons. It replaces the link-in-bio and keeps the entire shopping or content experience inside the social app. DM Canvas is the only shoppable DM experience that works across both Instagram and Facebook Messenger.

Question 2

How is Massively different from ManyChat?

Accepted Answer

Massively's DM Canvas delivers a fully visual, image-based swipeable storefront inside the DM — ManyChat only offers text-based menus. DM Canvas works on both Instagram AND Facebook Messenger. Massively also offers Massively AI (a GPT-powered AI concierge inside the DM), Comment-to-Unlock automation for posts, Reels and Stories, and enterprise-grade engagement solutions for film and media campaigns.

Question 3

What is Comment-to-Unlock?

Accepted Answer

Comment-to-Unlock is an Instagram and Facebook automation feature. When someone comments a specific keyword on your post, Reel, or Story, Massively automatically sends them a DM — instantly, 24/7. The DM can contain a discount code, a lead magnet, a DM Canvas storefront, or any other content. It is fully compliant with Meta's platform policies.

Question 4

Is Massively compliant with Meta's policies?

Accepted Answer

Yes. Massively is a Meta Official Partner. All automation — including Comment-to-Unlock, DM Canvas, and 24-hour follow-up messaging — is fully compliant with Meta's platform policies and terms of service.

Question 5

What does Massively cost?

Accepted Answer

MAT by Massively has a free plan with 50 chats per month and no credit card required. Paid plans are: Creator at $15/month (250 chats), Business at $39/month (2,500 chats, includes Massively AI), and Premium at $69/month (unlimited chats). Enterprise and entertainment engagement solutions are custom-priced.

Question 6

What is the Meta 24-hour messaging window?

Accepted Answer

When a user sends a message to a business account on Instagram or Facebook Messenger, a 24-hour window opens during which the business can send unlimited messages including promotional content. Every user reply resets the clock for another 24 hours. DMs sent within this window achieve over 80% open rates compared to approximately 20% for email. Massively automates follow-up messages within this window for maximum reach and conversion.

Question 7

How does MAT by Massively work?

Accepted Answer

MAT is a no-code AI chatbot builder. You paste your website URL and MAT ingests up to 50 pages of your content automatically — your FAQs, product info, policies, and pricing. Your AI chatbot is trained and ready in minutes. You can then deploy it on your website with one line of code, on Instagram, Facebook Messenger, SMS, or Zendesk. No developers are required.

Question 8

Can Massively integrate with Shopify?

Accepted Answer

Yes. MAT by Massively integrates with Shopify, allowing AI chatbots to answer product questions, check order status, and recommend items. Massively also connects to Webflow, Zendesk, HubSpot, Salesforce, and over 7,000 apps via Zapier.

Question 9

What results have Massively clients achieved?

Accepted Answer

CALECIM® Professional automated 80% of their support tickets with under 5 second response times. Hello Sugar achieved a 24% better lead-to-booking rate and bookings completed in under 2 minutes. The Mission: Impossible Dead Reckoning campaign generated an average of 38 messages per user with a 59% campaign completion rate. CALECIM's Comment-to-Unlock campaign generated 400% more sign-ups compared to their link-in-bio flow.

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Russ Ward

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