MassivelyMassively DM Canvas for Shopify – Shoppable Storefront in Instagram Direct Messages
Massively
×
New for Shopify merchants

Turn your Instagram
followers into
Shopify customers
inside the DM.

DM Canvas delivers a swipeable, visual storefront — built from your Shopify product catalogue — directly inside Instagram DMs and Facebook Messenger. Your followers browse, tap, and buy without ever leaving the app.

400%

More sign-ups vs
link-in-bio

80%+

DM open rate vs
20% for email

<5 min

From install
to live

$0

To get started —
free plan available

Meta Official Partner · Free plan available · No credit card required

Try it yourself — free

See your Shopify products
inside a DM Canvas. Right now.

Paste your Shopify store URL below and see exactly what your followers would experience inside their Instagram DM — no signup needed.

Results are generated from your live Shopify catalogue · No signup required · Takes under 30 seconds

The problem with link-in-bio

Your followers are on Instagram.
Your store isn’t.

Every time you ask a follower to “click the link in bio,” you’re sending them on a four-step journey — leave the feed, visit your profile, click a link, navigate a mobile website — and losing most of them before they ever see a product. The average link-in-bio converts at under 2%.

Link-in-bio

Leave Instagram feed
Navigate to profile
Tap external link
Load mobile website
Find the product
Most people drop off before step 3

DM Canvas

Comment a keyword on any post
Receive your store inside the DM
Swipe through products with images
Tap to shop — never leave Instagram
AI follows up automatically 24/7
Zero friction. Zero drop-off.

ManyChat

Comment-to-DM automation
Text menus only — no visual cards
No product images in DM
No Shopify catalogue sync
Complex flow builder required
From $15–$165/month

The DM commerce funnel

Three steps. One DM. Complete commerce funnel.

From the moment someone comments on your post to the moment they complete a purchase — entirely inside Instagram or Facebook Messenger.

Step 1

Comment-to-DM
Acquisition

A follower comments a keyword on your post — “SHOP”, “DEALS”, “NEW” — and Massively automatically sends them your DM Canvas. Works on posts, Reels, Stories, and ads. Every comment is a lead entering your funnel.

Why it works

Commenting signals intent. These are your warmest leads — people who saw your content and wanted to know more.

Step 2

DM Canvas
Storefront

Your Shopify products appear as swipeable visual cards inside the DM — images, titles, prices, and buy buttons. Built automatically from your product catalogue. The only shoppable DM storefront on both Instagram and Facebook Messenger.

Why it works

Visual products in context convert dramatically better than text links. No redirect. No drop-off.

Step 3

AI Concierge
Conversion

Massively AI trains on your Shopify store and answers product questions, handles objections, and follows up within Meta’s 24-hour window — automatically, in your brand voice, 24/7. More conversations closed, fewer abandoned DMs.

Why it works

DMs open at 80%+. Every interaction opens a 24-hour window for unlimited follow-up messages.

Real results

Brands using Massively are winning in the DM.

400%

More sign-ups vs
link-in-bio

“Massively transformed how we connect with our audience. Comment-to-Unlock delivered 400% more sign-ups than our link-in-bio overnight.”

CALECIM® Professional

Premium skincare

24%

Better lead-to-booking
rate

“Bookings now complete in under 2 minutes. The DM experience is seamless for our franchise customers across every location.”

Hello Sugar

National waxing franchise

38

Messages per user
average

“The Mission: Impossible campaign averaged 38 messages per user with a 59% completion rate. Numbers that don’t exist anywhere else in marketing.”

Paramount Pictures

Mission: Impossible campaign

Simple pricing

Start free. Scale when you’re ready.

Free plan available with no credit card required. Upgrade when your DMs start converting.

Free

$0/mo

forever

DM Canvas on Instagram & Messenger. Comment-to-Unlock. 50 conversations/month.

Most Popular

Business

$39/mo

14-day free trial

Everything free + Massively AI trained on your store. 2,500 conversations/month.

Premium

$69/mo

14-day free trial

Unlimited conversations. All channels including SMS. Full customisation.

Common questions

Does DM Canvas work with any Shopify store?+

Yes — DM Canvas reads your Shopify product catalogue automatically. Paste your store URL and your products appear as canvas cards within seconds. Works with all Shopify plans.

Is this compliant with Meta’s policies?+

Yes. Massively is a Meta Official Partner and uses only Meta’s official Instagram and Messenger APIs. DM Canvas is fully compliant with Instagram’s messaging policies. Your account is safe.

How is this different from ManyChat?+

ManyChat sends text menus. DM Canvas sends a visual, swipeable storefront with your actual product images, prices, and buy buttons — built automatically from your Shopify catalogue. It’s a fundamentally different and more compelling experience for your customers. Massively also includes AI that trains on your store, which ManyChat doesn’t offer natively.

Do I need a developer to set this up?+

No. Install from the Shopify App Store, paste your store URL, connect your Instagram page, and you’re live. No code, no developer, no lengthy setup. Most merchants are live in under 5 minutes.

Does it work on Facebook Messenger too?+

Yes — DM Canvas is the only shoppable DM storefront that works on both Instagram DMs and Facebook Messenger. ManyChat’s canvas equivalent only works on one platform. Your store is available to followers on both.

Ready to sell inside the DM?

Your Shopify store.
Inside every DM.

Install free. Connect your store. Go live in under 5 minutes.

Free plan available  ·  No credit card required  ·  Meta Official Partner  ·  Trusted since 2014