MassivelyMassively DM Canvas for Shopify – Shoppable Storefront in Instagram Direct Messages
Massively
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New for Shopify merchants

Your Shopify Store
inside every Instagram DM.

Your Instagram inbox already gets messages. Right now they get silence. DM Canvas turns every one into a shopping moment — a swipeable storefront with your products delivered inside the DM. Works on Facebook Messenger too.

400%

More conversions vs
link-in-bio

80%+

DM open rate vs
20% for email

<5 min

From install
to live

Meta Official Partner · 14-day free trial · Billed through Shopify

👆

DM Canvas in action ↑

The problem with link-in-bio

Your customers are on Instagram.
Your store isn’t.

Every brand with an Instagram already gets DMs. Most of those messages get silence, a delayed manual reply, or a generic “thanks for reaching out.” That’s a missed sale every time.

DM Canvas turns your Instagram inbox into a persistent storefront. Anyone who messages you — organically, from a post, from a “Send Message” ad, or via a Comment-to-DM keyword — gets a swipeable product experience instead of silence. Always on. No campaign required.

Link-in-bio

✗Leave Instagram feed
✗Navigate to profile
✗Tap external link
✗Load mobile website
✗Find the product
Most people drop off before step 3

DM Canvas

Always on — no campaign needed

✓Anyone who DMs you gets your storefront
✓Swipeable product cards with images and prices
✓Comment-to-DM that opens your full storefront
✓“Send Message” ads go straight to your canvas
✓24-hour follow-up window opens on every tap
No silence. Every DM becomes a sale opportunity.

ManyChat

Campaign tool only

✓Comment-to-DM automation
✗Text menus only — no visual product cards
✗No product images or prices in DM
✗No persistent inbox storefront
✗Complex flow builder required
From $15–$165/month

Three ways followers reach your DM Canvas

01 — Organic DM

Someone taps “Message” on your profile or post. Instead of silence, they get your canvas instantly. Always on, no setup required beyond connecting your account.

02 — Comment-to-DM

You set a keyword on a post — “SHOP”, “DEALS”, “NEW”. They comment, Massively sends a DM prompt, they tap, and your canvas appears. Use it for campaigns and product launches.

03 — Send Message Ads

Run a Meta ad with “Send Message” as the CTA. Someone taps the ad and lands directly in a DM conversation with your canvas ready. Highest-intent entry point for paid traffic.

The DM commerce funnel

Three steps. One DM. Complete commerce funnel.

From the moment someone messages you or comments on your post to the moment they complete a purchase — entirely inside Instagram or Facebook Messenger.

Step 1

A Follower
Reaches Out

They message you directly, comment a keyword on your post, or tap a “Send Message” ad. Any of these entry points triggers your DM Canvas automatically — no manual response needed.

Why it works

Every entry point captures a warm lead — someone who already chose to engage with your brand.

Step 2

DM Canvas
Storefront

Your products appear as swipeable visual cards inside the DM — images, titles, prices, and buy buttons. Built automatically from your catalogue. The only shoppable DM storefront on both Instagram and Facebook Messenger.

Why it works

Visual products in context convert dramatically better than text links. No redirect. No drop-off.

Step 3

AI Concierge
Conversion

Massively AI trains on your store and answers product questions, handles objections, and follows up within Meta’s 24-hour window — automatically, in your brand voice, 24/7. More conversations closed, fewer abandoned DMs.

Why it works

DMs open at 80%+. Every interaction opens a 24-hour window for unlimited follow-up messages.

Real results

Brands using DM Canvas are winning in the DM.

400%

More sign-ups vs
link-in-bio

“Massively transformed how we connect with our audience. Comment-to-DM delivered 400% more sign-ups than our link-in-bio overnight.”

CALECIM® Professional

Premium skincare

88%

Of DM Canvas users
subscribed for daily deals

“The DM Canvas experience turned Instagram followers into high-intent subscribers. 43% came back for more — every day of the campaign.”

eBay Canada

12 Days of Deals campaign

80%

DM open rate vs
3% for link-in-bio clicks

Instagram DMs open at over 80%. The average link-in-bio gets clicked by fewer than 3% of profile visitors. DM Canvas puts your store where the attention already is — inside the conversation.

DM vs link-in-bio

Industry benchmark comparison

Try it yourself — free

See your store inside a DM Canvas. Right now.

Paste your store URL below and see exactly what your followers would experience inside their Instagram DM — no signup needed.


No signup required · Takes under 30 seconds · Works with any store URL

Simple pricing

Try it free for 14 days.

Every plan with DM Canvas includes a 14-day free trial, billed through your Shopify account.

Creator

$15/mo

14-day free trial

250 monthly chats

✓Guided Chat Flow on your website
✓Instagram DM Canvas
✓Instagram Auto Reply, Comment to DM
✓Messenger DM Canvas
✓Store integration
✓Zapier
✓Live chat — one agent
Most Popular

Business

$39/mo

14-day free trial

2,500 monthly chats

✓AI-Powered Assistant on your website
✓Instagram DM Canvas
✓Instagram Auto Reply, Comment to DM
✓Messenger DM Canvas
✓Store integration
✓Zapier
✓Live chat — one agent
✓SMS Notification
✓Smart Answers

Premium

$69/mo

14-day free trial

Unlimited monthly chats

✓AI-Powered Assistant on your website
✓Instagram DM Canvas
✓Instagram Auto Reply, Comment to DM
✓Messenger DM Canvas
✓Store integration
✓Zapier
✓Live chat — multiple agents
✓SMS Notification
✓Smart Answers
✓Chat logs
✓Authoring Tool

All charges billed in USD. Recurring and usage-based charges billed every 30 days.

Common questions

Does DM Canvas work with any store?+

Yes — DM Canvas reads your product catalogue automatically. Paste your store URL and your products appear as canvas cards within seconds. Works with Shopify, Linktree, Beacons, and more.

Is this compliant with Meta’s policies?+

Yes. Massively is a Meta Official Partner and uses only Meta’s official Instagram and Messenger APIs. DM Canvas is fully compliant with Instagram’s messaging policies. Your account is safe.

How is this different from ManyChat?+

ManyChat sends text menus. DM Canvas sends a visual, swipeable storefront with your actual product images, prices, and buy buttons — built automatically from your catalogue. Massively also works as a persistent inbox storefront, not just a campaign tool, and includes AI that trains on your store.

Do I need to run Comment-to-DM campaigns to use DM Canvas?+

No. DM Canvas works as a persistent storefront for anyone who messages you organically — no campaign needed. Comment-to-DM is one of three entry points, not a requirement. You can also use it with “Send Message” ads on Meta for paid traffic.

Do I need a developer to set this up?+

No. Install from the App Store, paste your store URL, connect your Instagram page, and you’re live. No code, no developer, no lengthy setup. Most merchants are live in under 5 minutes.

Does it work on Facebook Messenger too?+

Yes — DM Canvas is the only shoppable DM storefront that works on both Instagram DMs and Facebook Messenger. ManyChat’s canvas equivalent only works on one platform. Your store is available to followers on both.

Ready to sell inside the DM?

Your store.
Inside every DM.

Start your free trial. Connect your store. Go live in under 5 minutes.

14-day free trial · Meta Official Partner · Trusted since 2014