MAT by Massively
Your website deserves a chatbot
that actually knows your business.
MAT by Massively trains an AI chatbot on your website content in minutes — no developers, no data scientists, no months of setup. It answers questions, captures leads, books appointments, and hands off to a human when needed. Free to start.
Just enter your website URL. MAT reads your pages, trains on your content, and is ready to talk to your customers — in your voice, with your knowledge — in under 5 minutes.
No credit card required · Setup in minutes · See pricing
Deploy MAT on
Your website
Instagram DMs
Facebook Messenger
SMS
Zendesk
WhatsApp (coming soon)
<5 min
From signup to live chatbot
80%
Support tickets diverted automatically
24/7
Always on — every question answered
$0
To get started — free plan available
See it in action
From zero to live chatbot in under 5 minutes.
Watch how easy it is to enter your URL, choose a template, and go live — no developers, no technical setup required.
This is a placeholder video — updated walkthrough coming soon.
How it works
Live in 3 steps. No code required.
Most AI chat tools require weeks of setup. MAT works with the content you already have.
Enter your website URL
MAT fetches up to 50 pages from your site and trains your chatbot on your existing content — FAQs, product pages, pricing, policies. No uploading, no manual data entry.
Choose your template & customise
Pick from seven pre-built templates or build from scratch. Customise the look, feel, tone, and flow to match your brand. Set up live chat handoff, contact forms, and lead capture.
Embed and go live
Copy one line of embed code onto your website — or use the Shopify, Webflow, or Zendesk integrations. Your chatbot is live. You get an email when it’s ready.
Webflow users
Install directly from the Webflow Apps Marketplace.
No code. No plugins. Add MAT to your Webflow site in minutes directly from the Webflow Apps marketplace — the fastest way to get a GPT-powered chatbot on your Webflow site.
Pre-built templates
Start with what works.
Seven templates built for the most common business use cases. Customise any of them or build from scratch.
🎙️
Creator / Influencer
Monetise your audience, deliver lead magnets, and answer fan questions automatically.
🧠
Smart Answers (FAQs)
AI trained on your content answers customer questions instantly — no human needed.
🎯
Lead Generator
Qualify visitors, capture contact details, and route hot leads to your CRM or sales team.
💬
Live Chat / Contact Form
AI handles the volume, humans handle the relationship. Seamless handoff when it matters.
📋
Quiz
Engage visitors, collect data, and segment your audience with interactive quiz flows.
🎧
Customer Service
Deflect support tickets automatically. Integrates with Zendesk for seamless knowledge base access.
Shopping / Shopify
Connect your Shopify store. Answer product questions, check order status, and drive purchases.
What MAT can do
Everything your website chat should do. Finally.
🧠
AI trained on your content
Enter your URL. MAT reads your website and trains ChatGPT on your content automatically. Upload a CSV if you don’t have a website yet.
💡
Smart Answers (GPT-powered)
Goes beyond scripted responses — synthesises new, specific answers for each unique question your customers ask. Gets smarter over time.
🤝
Live chat handoff
When a customer needs a human, MAT escalates seamlessly. You see the full conversation history and jump in from the dashboard in real time.
📋
Lead capture & contact forms
Collect names, emails, phone numbers, and custom fields. Get email notifications every time a form is completed. All contacts saved in your dashboard.
🎨
Fully branded
Match your colours, fonts, chat bubble style, background, and profile picture. Your chatbot looks like you — not a generic widget.
🔗
Integrates with your stack
Shopify, Webflow, Zendesk, Zapier, Google Analytics, and 7,000+ apps. One-click integrations — no developer required.
Real results
What businesses are seeing.
From skincare to streaming, sports to childcare — MAT works across every industry.
Website AI · Customer Service
80%
Of support tickets diverted automatically
CALECIM® Professional upgraded to MAT’s GPT-powered Smart Answers. The AI now handles nuanced product queries — ingredient questions, application protocols, clinical study references — that previously required human escalation. Response time dropped to under 5 seconds.
CALECIM® Professional · Premium skincare · Global · Read the full case study →
Website + Social AI · Streaming
“
MAT handles our customer service, FAQs, and content recommendations across our website and social channels — giving every user instant, accurate answers without adding headcount.
CosmoGo
Canadian streaming platform · Web + Social · Case study coming soon
Also trusted by
AJAG
CPA education · 20,000+ members
Ontario Cycling
Provincial sports body
Aquaverse
Columbia Pictures theme park
uCapital
Financial services
Ivy Prep
Early childhood education · NYC
Start free. Add AI when you’re ready.
No contracts. No hidden overages. Cancel anytime.
Creator
$15/mo
250 chats/month
- ✅ Everything in Basic
- ✅ Shopify integration
- ✅ Live chat handoff
AI Included
Business
$39/mo
2,500 chats/month
- ✅ Massively AI (GPT-powered)
- ✅ Website data ingestion
- ✅ Full attribution dashboard
- ✅ Free setup & training
Premium
$69/mo
Unlimited chats
- ✅ Everything in Business
- ✅ Multi-agent support
- ✅ Priority support
AI features available on Business plan and above · View full plan comparison →
FAQs
Do I need a developer to set up MAT?
No. MAT is built for non-technical users. Enter your website URL, choose a template, customise the look, and embed with one line of code. Most businesses are live within 5 minutes. On the Business plan we include free setup and training.
How does MAT learn about my business?
Enter your website URL and MAT fetches up to 50 pages, trains ChatGPT on your content, and generates a chatbot ready to answer customer questions. You can also upload a CSV of Q&A pairs if you prefer manual setup. Either way you get an email when training is complete.
What’s the difference between basic Smart Answers and ChatGPT-powered Smart Answers?
Basic Smart Answers responds with the exact answers you’ve written. ChatGPT-powered Smart Answers analyses your content and synthesises new, specific answers for each unique question — much more adaptable and accurate. ChatGPT Smart Answers is available from the Business plan.
Can I take over a conversation manually?
Yes. Live Chat lets you see every conversation in real time from your dashboard and jump in whenever you want. You can see the full transcript and respond directly. When you step back, the bot resumes automatically.
What platforms does MAT work on?
MAT deploys to your website, Instagram, Facebook Messenger, SMS, digital ad units, and Zendesk Sunshine. One chatbot, every channel your customers use.
Does MAT integrate with Shopify?
Yes. Connect your Shopify store and MAT can answer product questions, check order status, display product carousels inside the chat, and reduce cart abandonment by engaging visitors at the right moment. Available on the Creator plan and above.
About MAT by Massively
MAT is built by Massively — a conversational AI company with over 10 years of experience building chatbots for brands including eBay, Paramount, Starbucks, and Mondelez. That enterprise expertise is baked into a platform anyone can use. Book a demo to see it in action.
Your website deserves a chatbot that knows your business.
Train your AI in minutes. Deploy everywhere your customers are.
Free to start. No credit card required. AI included from $39/month.