Comment-to-Unlock · Instagram & Facebook
Someone comments on your post.
They get your offer in their DMs instantly.
Comment-to-Unlock turns every post and reel into an automated lead machine — on Instagram and Facebook. Someone comments a keyword, they get your offer instantly in their DMs, and Massively opens a 24-hour re-engagement window while they’re still warm.
Works on Instagram posts, Reels, Stories, and Facebook posts. Unlike basic DM tools that just send a link, Massively opens a 24-hour conversation window — so you can follow up automatically at the moment they’re most primed to act.
No credit card required · Setup in minutes · See pricing
Comment-to-Unlock in action ↑
The cost of doing nothing
You’re posting. People are engaging. And most of those leads are disappearing.
When someone comments “where do I get this?” or “send me the link” — and you don’t reply for four hours — they’ve already moved on. Bought from someone else. Followed a different creator.
The problem isn’t your content. It’s your response time. And the answer isn’t hiring someone to sit in your DMs all day.
4 hrs
Average time creators take to respond to a comment manually
80%+
DM open rate — vs ~20% for email
400%
More sign-ups vs link-in-bio — CALECIM® Valentine’s Day campaign
How it works
Set it up once. It runs every time, forever.
They comment
Someone comments a keyword on your Instagram post, Reel, Story — or your Facebook post — “LINK”, “DEAL”, “GUIDE”, whatever you set. Their comment boosts your post in the algorithm on both platforms.
They get your offer instantly
Within seconds, they receive a personalised DM with exactly what you promised — a product link, lead magnet, discount code, or your full DM Canvas storefront. No redirect. No waiting.
You own the thread
Every interaction creates a private conversation you can follow up on. Instagram opens a 24-hour re-engagement window — and Massively uses it to send an automated follow-up at exactly the right moment.
The feature most tools don’t tell you about
Most tools send one message.
We open a sales cycle.
When someone engages with your Comment-to-Unlock flow, Instagram opens a 24-hour window to send them another message. That’s not just a notification — it’s a warm follow-up opportunity with someone who has already raised their hand.
We use that window automatically. You decide what goes in it:
- A “still interested?” nudge with a direct buy link
- A “new episode just dropped” watch prompt
- A “limited stock” urgency message
- A free bonus resource to deepen the relationship
Your link-in-bio never even knew they were there. This window is yours — and it closes in 24 hours.
Comment
T + 0
Instant DM
T + 8 seconds
24hr Follow-Up
Window closes here
Real results
What businesses are seeing
400%
More sign-ups vs link-in-bio
CALECIM® Professional ran a Comment-to-Unlock Valentine’s Day campaign. Followers commented “VDay” to unlock a private flash sale — and saw 4× more sign-ups compared to their usual link-in-bio flow.
CALECIM® Professional · Skincare brand · Read the full case study →
80%+
DM open rate
Instagram DMs are opened at more than 4× the rate of email. When your offer lands in someone’s DM inbox — delivered the moment they raise their hand — it gets seen. Every time.
Industry average · vs ~20% for email marketing
“
The 24-hour follow-up is the part no one talks about. We now send a reminder DM automatically and it closes 30% of people who didn’t buy the first time.
Stan Store Owner
The bigger picture
Comment-to-Unlock is Step 1.
Here’s what it unlocks.
Massively’s Instagram system works as a three-step growth loop. Use each step individually or run all three as a complete automated funnel.
You are here
Step 1
Comment-to-Unlock
The trigger. Someone comments, they get your offer instantly. Every commenter becomes a warm lead inside your DMs.
Step 2
DM Canvas
The storefront. Replace link-in-bio with a swipeable, visual carousel delivered directly inside the DM — products, content, bookings, whatever matters most.
Step 3
AI Concierge
The conversation layer. An AI trained on your content, products, and voice — answering questions, handling objections, and handing off to a human when needed. Your 24/7 sales rep inside Instagram.
Start free. Upgrade when it’s working.
Comment-to-Unlock is available on all plans, including the free Basic tier. No credit card required to start.
Creator
$15/mo
250 chats/month
- ✅ Auto DM · DM Canvas
- ✅ Guided chat flows
- ✅ Shopify integration
AI Included
Business
$39/mo
2,500 chats/month
- ✅ AI Chatbot · Smart Answers
- ✅ Full attribution dashboard
- ✅ Free setup & training
AI features available on Business plan and above · View full plan comparison →
FAQs
Is this approved by Instagram / Meta?
Yes. Comment-to-Unlock uses Meta’s official Graph API for both Instagram and Facebook — the same infrastructure Meta partners use. No third-party workarounds, no risk to your account on either platform.
How is this different from ManyChat?
Both platforms use Meta’s API for comment triggers and DM automation. The differences: Massively delivers a fully visual, branded canvas inside the DM — not text menus and basic buttons. Massively’s pricing doesn’t spike when your audience grows (ManyChat can reach $250+/month at 15,000 contacts). And Massively includes real AI at $39/month, where ManyChat charges an extra $29/month for AI on top of your plan.
Do I need technical skills to set this up?
No. Most accounts are live within a day. You connect your Instagram business account, set a keyword trigger, write your DM, and activate. No code, no API configuration, no developer required.
What if I want to take over a conversation manually?
You can jump into any DM thread at any time. The automation pauses when you’re active in a conversation and resumes when you step back. It’s your inbox — Massively just handles the parts you don’t want to do manually.
What counts as a ‘chat’ for billing purposes?
A chat is a unique conversation initiated within a calendar month. If the same person messages you five times, that counts as one chat. Your monthly count resets on your billing date.
Your next Instagram or Facebook post could be generating leads while you sleep.
Set up your first comment trigger in under 10 minutes. Free to start, no credit card required.
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