Display ads customers can talk to, that listen and respond!
That’s conversational advertising.
At Massively, we believe conversations are a game changer for advertising, allowing you to listen and respond rather than just pushing one-way messages. In the post cookie world, conversations are essential to better advertising and will improve media spend effectiveness. Conversational ads are a full funnel solution driving awareness, engagement, and action – all without forcing customers away from the content they were enjoying. It’s like having a salesperson embedded in your ads.
How Does Conversational Advertising Work?
Conversational Advertising In Action
You can create and deploy a conversational ad FOR FREE using our MAT by Massively tool. You only pay for engaged users (users who send at least 1 message to your chatbot). Of course if you prefer, we can build the conversation for you and work with you to create and serve the ad or embed it in your existing creative. Get in touch and we can help find the best approach for you.
What Type of Results Can You Expect?
Better, Better, Better…
3X Engagement vs. industry standard
42 Seconds on Average Length of Conversation
6% Action Rate (conversations that end with the desired outcome)
Average results across campaigns and various use-cases
Need More Reasons to Make Your Ads Two-Way Conversational?
The full funnel in one single conversation
Impressions are delivered as normal. You don’t have to change your creative, alter your media objectives or adjust your targeting strategy. Do exactly what you’re already doing; just make it better.
The conversational element can be embedded into any campaign creative, making what you are already doing work harder by increasing engagement, generating better leads, enabling individualized messages and providing valuable contextual data.
The ad can answer questions, present customized offers and recommend products which the customer can click on to purchase immediately through the ad. Customers can even request to talk to a real salesperson “on the spot” without pushing to another website.