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Case Studies

Chatbots that really work. Find out how !

eBay – Extend Social Campaigns Into Conversations

Simple chatbot executions can turn “one-way” campaigns into extended conversations and make your social efforts (and the media dollars you are already spending) work harder for you. That’s what eBay Canada did.

Paramount Pictures The Crawl – Engage Fans in Interactive Stories

Massively captured the tension of the movie using scenarios requiring users to solve problems in a timed Facebook Messenger bot we created for Paramount Pictures to promote Crawl. Users were asked to help the bot evade alligators in a flooded environment. To increase the sense of urgency, each decision was time-restricted.  Spoiler alert…100% of users recommended the experience!

“Whoever came up with the idea to use a chatbot to promote an upcoming movie, I’d like to buy you a beer and pick your brain. What a smart, clever use of chatbots”

Elsient – Qualitative Research at Scale

Rogers launched a new brand campaign for Sportsnet and wanted to gather qualitative feedback efficiently to complement their quantitative ad tracking. Using CRIS, our virtual moderator developed in partnership with Elsient, we conducted 80 text-based follow-up interviews with participants who opted-in from the survey.

The Globe and Mail – Increases Engagement with Conversational Ads

Massively has partnered with The Globe and Mail to offer chatbot-enabled ad units to marketers looking for more innovative ways to reach their audience. This web embedded bot appeared on the publisher’s home page before the 2017 holiday season and was served over 700,000 times. Users were asked several questions on their purchases and the bot acted as a personal shopper, suggesting products while serving up images and links which directed users to the Pandora website.

Snickers – Gamified Messaging  for the Win

Invite your friends for a road trip like no other! Our Snickers Hunger Road Trip game is the ultimate adventure bot. Stock up on supplies, solve puzzles, and earn some Crusin’ Credits. Have fun, but most of all, get hungry.

Epic Reads – Personalize Recommendations

This chatbot is a champion book recommender! Just tell us how you’re feeling, who your fave author is, or the name of the book that changed your life, and we’ll hook you up with a sweet recommendation for your next read.

Playtex –  Branded Experience plus Functional Utility

The ultimate girl chat. The Playtex Girl_Space bot tracks your menstrual cycle, provides customized health and wellness tips, answers tough period-related questions and offers an interactive scavenger hunt experience using the IBM Watson cognitive system.

Philadelphia Cream Cheese – Virtual Assistance  in the Kitchen

Communicate your mood via emoji, and the Philadelphia Messenger chatbot will recommend the perfect recipe for that mood, then guide you through the cooking process step by step. With a few laughs along the way, of course ;).

Powerless (NBC) – Drive Behavior and Increase Conversion

Welcome to Wayne Security! In this chatbot, built to support the release of the new NBC property Powerless, Emily Locke, head of R&D at Wayne Security, invites the user into the fictional world of Charm City.

Pretty Little Liars – Engage Entire Communities

Did you ever want to share a theory you had while watching your favorite TV show? Well, now you can! Massively helps brand builders by creating dedicated communities for fans to share, vote, and win prizes. Who is A? Take a guess on Massively’s Pretty Little Liars theory bot.

Teenage Mutant Ninja Turtles

Chat with Mikey, Raph, Leo, and Donnie before the premiere of Teenage Mutant Ninja Turtles. Massively’s bot for Paramount Studios is the perfect teaser for fans of the franchise. Distribute film assets such as trailers, videos, and gifs to keep them engaged until the premiere date.


Talk to Samara and prepare to be scared. She has been watching you all this time and there’s no escape, unless you sacrifice your friends. Massively’s bot for Paramount Pictures is the must-have promotional tool to provide fans with on-brand experiences.

John Wick

This is John Wick. He needs your help. Our bot for John Wick 2 brings fans into the assassin’s world and prepares them for the mission at hand. Learn how Massively’s creation for Lionsgate Entertainment is turning engagement into box office success.