Massively for Instagram & Facebook
Most brands post and hope.
Swipe. Click. Earn.
Massively turns every post into a conversation that sells — replacing the link-in-bio with a shoppable DM storefront that works while you sleep.
The only Instagram and Facebook Messenger automation platform with a built-in shoppable DM storefront. No redirect. No leaving the app. No link-in-bio required.
No credit card required · Setup in minutes · See pricing
Comment-to-Unlock in action ↑
<1%
Link-in-bio conversion rate — vs 20–30% entering DM flows
80%+
DM open rate — vs ~20% for email marketing
3–5x
Better conversion than bio links — in every category tested
24hr
Re-engagement window opened after every comment interaction
The missed opportunity
Your posts are generating interest.
Most of it is disappearing.
When someone comments “send me the link” on your Instagram post or Facebook update — and nothing happens automatically — they move on. Bought from someone else. Followed a different creator. The problem isn’t your content. It’s the gap between engagement and conversation.
But there’s a second problem most brands don’t know about. Instagram and Facebook’s algorithms actively penalize content that sends users off-platform. Every time you say “check the link in bio,” you’re working against your own reach. Both platforms reward content that keeps people inside the app — and punish content that doesn’t.
Massively solves both problems at once. By moving the conversion event into the DM, you keep users inside Instagram and Facebook — which the algorithm rewards — while delivering a shoppable, personalized experience that converts at 3–5x the rate of any link-in-bio. Read the full guide to why this works →
The Massively System
Three steps. One complete funnel.
Each step works on its own. Together they form a complete automated sales and engagement system — from first comment to closed sale, entirely inside Instagram and Facebook Messenger.
Step 1
Comment-to-Unlock
The trigger. Someone comments, they get your offer instantly. Every commenter becomes a warm lead — and boosts your algorithmic reach at the same time.
Massively’s unique advantage
Step 2
DM Canvas
The storefront. A shoppable visual carousel delivered directly inside Instagram DMs and Facebook Messenger — no redirect, no leaving the app. The only DM storefront on both Meta platforms.
Step 3
Massively AI
The conversation layer. An AI trained on your content and voice — answering questions, handling objections, handing off to humans when needed. Your 24/7 sales rep inside Instagram.
Already using ManyChat?
Here’s what you’re not getting.
Massively’s DM Canvas works on Instagram and Facebook Messenger — with the same fully visual storefront on both platforms.
| Feature | ManyChat | Massively |
|---|---|---|
| Comment-to-DM automation | ✅ Yes | ✅ Yes |
| In-DM visual storefront | ❌ Text menus only | ✅ DM Canvas — Instagram & Messenger |
| AI included | ❌ +$29/month add-on | ✅ Included with Business Plan |
| Pricing as audience grows | ❌ $250+/mo at 15k contacts | ✅ Predictable, flat pricing |
| 24-hour follow-up automation | ⚠️ Manual setup required | ✅ Built in automatically |
| Post-level attribution | ⚠️ Limited | ✅ Keyword and post level |
| White-glove setup support | ❌ Self-serve only | ✅ Free setup on Business plan |
| Starting price | Free for 25 monthly conversations then $17/month | Free for 50 monthly conversations then $15/month |
Both platforms use Meta’s official API — your account is safe either way. The difference is what happens inside the DM. See our full pricing →
Real results
What businesses are seeing.
These businesses have moved beyond experimentation to full-scale integration — across service, e-commerce, and enterprise retail.
Service Business · AI Hostess
24%
Better lead-to-booking conversion
Hello Sugar automated new customer acquisition with “Eva,” an AI Hostess that triggered the moment someone commented. Eva guided users through booking in under 2 minutes, upsold additional services during the chat, and sent automated nudges at 1-hour and 23-hour intervals for incomplete bookings. Zero response lag. No leads left behind.
Hello Sugar · Brazilian wax salon chain · Hundreds of U.S. locations · Read the full case study →
Premium E-Commerce · Comment-to-Unlock
400%
More sign-ups vs link-in-bio
CALECIM® Professional ran a Valentine’s Day Flash Sale using Comment-to-Unlock. Followers commented “VDAY” and instantly received a personalized DM with their discount code and shopping link — no navigation, no friction. 100% of interested users received their code within seconds. Every commenter entered an email nurture sequence. The campaign-specific keyword allowed exact ROI tracking per post.
CALECIM® Professional · Regenerative skincare · Global · Read the full case study →
Enterprise Retail · DM Canvas + AI
88%
Of users opted in to daily deal subscriptions
eBay Canada ran a 12-day “Holiday Deals” campaign using Comment-to-Unlock, DM Canvas, and Send Message Ads. Each day’s Canvas featured tailored deal categories. 43% of users returned multiple times. The campaign generated 1,383 comments via Comment-to-Unlock triggers and 513 direct shares — fueling algorithmic reach throughout the most crowded shopping window of the year.
eBay Canada · Online marketplace · Enterprise · Read the full case study →
Who uses Massively for Instagram and facebook messenger
Built for anyone with an engaged audience — on Instagram or Facebook.
🛒
DTC Brands
Turn product posts into automated sales funnels. Comment triggers, DM Canvas storefronts, and Shopify integration — all working together.
🎙️
Creators & Coaches
Deliver lead magnets, course links, and offers automatically the moment someone raises their hand. Monetise without burning out your DMs.
🏪
Retailers & Restaurants
Drive foot traffic, promote specials, and capture reservations through Instagram DMs — automatically, without extra staff.
🏢
Enterprise & Agencies
The same platform trusted by eBay, Paramount, and Starbucks — available to your clients at a fraction of enterprise cost.
Start free. Upgrade only when you need more.
No contracts. No hidden overages. No surprise billing when a post goes viral.
Creator
$15/mo
250 chats/month
- ✅ Auto DM · DM Canvas
- ✅ Guided chat flows
- ✅ Shopify integration
AI Included
Business
$39/mo
2,500 chats/month
- ✅ AI Chatbot · Smart Answers
- ✅ Full attribution dashboard
- ✅ Free setup & training
Premium
$69/mo
Unlimited chats
- ✅ Multi-agent support
- ✅ Chat logs & reporting
- ✅ Priority support
AI features available on Business plan and above · View full plan comparison →
FAQs
Is Massively for Instagram approved by Meta?
Yes. Massively uses Instagram’s official Graph API — the same infrastructure Meta partners use. No third-party workarounds, no risk to your account. We are a Meta Official Partner.
How is this different from ManyChat?
Both platforms use Meta’s API for comment triggers and DM automation. The key differences: Massively delivers a fully visual, branded DM Canvas inside the DM — not text menus and basic buttons. Massively’s pricing doesn’t spike when your audience grows (ManyChat can reach $250+/month at 15,000 contacts). And Massively includes real AI at $39/month, where ManyChat charges an extra $29/month for AI on top of your plan.
Do I need technical skills to get started?
No. Most accounts are live within a day. You connect your Instagram business account, set your triggers, build your flows, and activate. No code, no API configuration, no developer required. On the Business plan, we include free setup and training.
Can I use just one part of the system?
Yes — each step works independently. Many businesses start with Comment-to-Unlock alone and add DM Canvas or AI Concierge when they’re ready. You don’t need to use all three — but the results compound significantly when you do.
What counts as a ‘chat’ for billing purposes?
A chat is a unique conversation initiated within a calendar month. If the same person messages you five times, that counts as one chat. Your monthly count resets on your billing date.
Can I take over a conversation manually?
Yes — you can jump into any DM thread at any time. The automation pauses when you’re active and resumes when you step back. It’s your inbox — Massively handles the parts you don’t want to do manually.
About Massively
Massively has been building chatbot and conversational AI solutions since 2014. We’ve worked with brands including eBay, Paramount, Starbucks, Adidas, BMO, and Scotiabank — and we’ve brought that same expertise to a self-serve platform built for businesses of any size. Book a demo to see what’s possible.
Your next Instagram or Facebook post could be generating leads while you sleep.
Set up your first Instagram automation in under 10 minutes. Free to start, no credit card required.