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MassivelyCase StudiesCase Study – eBay

eBay – 12 Days of Deals

The project

Massively created a custom Facebook Messenger bot to establish eBay Canada as a great place to find hidden deals over the holiday season. The goal was to engage in conversation with a targeted list of users, explicitly interested in eBay Canada’s offers, and to deliver “insider information” about holiday events with a fun, “direct to you” deals experience. The chatbot featured a series of direct messages, asking users to subscribe for teaser offers during the 12 Days of Deals event to drive discovery and purchases. Users were also provided the option to browse additional seasonal deals.  Click here to see examples of how we’ve successfully extended social campaigns for Paramount, Harper Collins and eBay.

88%

Users who engaged with the bot who subscribed to receive daily deals.

43%

Users who returned to the experience.

The 12 Days of Deals chatbot was loved by Facebook users as highlighted by their engagement with the ads on Instagram and Facebook.

  • 2,200 users reacted.
  • 513 users shared
  • 383 users comments
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