Everything you need to know about Massively.

Massively is a conversational AI platform that helps businesses and creators build chatbots people actually want to talk to. We offer two core products: MAT by Massively, an AI chatbot builder for websites, and Massively for Instagram, a DM automation and commerce platform. We’ve been building conversational AI since 2014 and have worked with brands including eBay, Paramount, Starbucks, Adidas, BMO, and Scotiabank.

Most chatbot tools give you the software and leave you to figure it out. Massively combines a powerful no-code platform with a decade of real conversational AI expertise — the same expertise we’ve used to build bots for some of the world’s biggest brands. You get enterprise-grade thinking at an accessible price, with a team that can support you if you need it.

Yes — Massively is headquartered in Toronto, Ontario. We work with businesses across North America and globally.

Massively was founded in 2014, making us one of the longest-running conversational AI companies in Canada. We’ve seen the chatbot industry evolve through every major platform shift — from Facebook Messenger to Instagram to generative AI — and we’ve adapted with it.

MAT (Massively Automation Tool) is our self-serve AI chatbot platform for websites. It lets you build and deploy a custom AI chatbot without writing any code — for lead generation, customer service, appointment booking, or any other conversation your business needs to have at scale.

No. MAT is designed to be set up by anyone — no coding required. You can have a chatbot live on your website in under 5 minutes. If you’re on Shopify or Webflow, there are dedicated integrations that make installation even simpler.

MAT integrates with Shopify, Webflow, Zapier, Zendesk, Facebook Messenger, Instagram, and SMS. Through Zapier you can connect to over 7,000 additional apps including Salesforce, HubSpot, Mailchimp, Google Sheets, Calendly, and more.

MAT starts at $39/month. You can start with a free trial — no credit card required. Visit mat.massively.ai to see current pricing and plan details.

Yes. MAT supports both AI-powered automated chat and live chat handoff. When a conversation needs a human, it can be escalated to a live agent seamlessly — so your customers always get the right level of support.

Intercom and Zendesk are primarily built for large support teams managing high ticket volumes. MAT is built for small and mid-size businesses that want intelligent, conversational engagement without the enterprise price tag or complexity. MAT is easier to set up, more affordable, and backed by deep conversational design expertise that most support tools don’t offer.

Absolutely — lead generation is one of MAT’s strongest use cases. You can build conversational flows that qualify visitors, capture contact information, and route hot leads directly to your CRM or sales team. Customers using chat are 3x more likely to convert than those who don’t.

MAT uses generative AI (powered by ChatGPT) to understand natural language, answer questions in a human-like way, and handle conversations that go beyond simple yes/no decision trees. You can train it on your own content — FAQs, product descriptions, policies — so it answers accurately and on-brand.

Massively for Instagram is a DM automation platform that turns your Instagram presence into a conversion engine. It lets you auto-reply to comments, trigger DM flows from stories and posts, and open a shoppable storefront directly inside a DM conversation — so followers can browse and buy without ever leaving Instagram.

DM Canvas is Massively’s unique in-DM storefront feature. It lets you present products, services, or offers as a visual, interactive experience inside an Instagram DM. Followers can browse, ask questions, and take action — all within the conversation. There’s nothing else quite like it in the Instagram automation space.

ManyChat is best known for comment automation and basic DM flows. Massively goes further with DM Canvas — a shoppable storefront experience inside the DM itself that ManyChat doesn’t offer. Massively also gives you the option to layer in AI so your DM conversations feel genuinely intelligent, not just scripted. If you’ve outgrown ManyChat or want more from your Instagram automation, Massively is the natural next step.

Comment-to-unlock is a flow where a follower comments on your post (often with a specific keyword) and automatically receives a DM with exclusive content, a discount code, a product link, or any other offer. It’s one of the most effective ways to drive DM conversations at scale — one of our clients saw a 400% increase in sign-ups using this approach.

Yes. The AI layer in Massively for Instagram is optional. Many users run highly effective comment auto-reply and DM Canvas flows using scripted automation alone. You can add AI when you’re ready — or not at all.

Yes — Meta officially supports DM automation through approved partners like Massively. As long as automation is used within Meta’s platform policies (which Massively’s tools are designed to comply with), it’s a fully legitimate and supported way to engage your audience.

DTC brands, creators, coaches, retailers, restaurants, event organizers, and any business with an engaged Instagram following. If you’re regularly posting content that drives comments and DMs, Massively can help you convert that engagement into leads, sales, and relationships at scale.

You can start a free trial at mat.massively.ai — no credit card required. You’ll be up and running in minutes. If you’d prefer a guided walkthrough, you can book a demo and one of our team will show you exactly how Massively works for your specific use case.

Most users have a basic chatbot live within 5 minutes of signing up. A more fully customised bot — trained on your content, integrated with your CRM, and designed for a specific goal — typically takes a few hours to a day, depending on complexity.

Yes. Unlike many self-serve platforms, Massively offers real human support. We’re a team that has built chatbots for some of the world’s biggest brands — that expertise is available to you whether you’re a small business owner or an enterprise marketing team.

Yes. If you’d rather have our team design and build your conversational experience, we offer managed services alongside the self-serve platform. Book a demo to discuss what that would look like for your business.

Yes — you can start a free trial at mat.massively.ai with no credit card required. You’ll have access to the platform to build and test your chatbot before committing to a paid plan.

Visit our case studies section to see how brands like CALECIM, eBay, and Paramount have used Massively. You can also book a demo for a live walkthrough tailored to your industry.