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MassivelyCase StudiesCase Study – Crawl

Mission: Impossible – Dead Reckoning Part 1

The project

Welcome, Agent. Click to begin your mission.

Massively created a custom Instagram and Facebook chatbot for Paramount Pictures to promote Mission Impossible 7, starring Ton Cruise. It was essential that the project engaged fans into the world of spies and dangerous missions.  The experience played out like a briefing for new agents and asked users gather intelligence and review dossiers relating to their team, persons of interest and locations related to the film.


Messages Per Users


Percent of fans that completed their mission.