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MassivelyCase StudiesCase Study – Philadelphia Cream Cheese

Philadelphia Cream Cheese


Our bot for Philadelphia Cream Cheese is the product assistant every brand needs. This chatbot acted as a promotional tool for the brand to gain exposure to Messenger’s 1.2 billion monthly users.


Lifetime messages per user

2.5 minutes

Time spent per session (average)


Users who returned


Carousel views per user

Engagement. Massively style.


Users who viewed recipes


Users who viewed ingredients list

Delivering Deliciousness

Everyone eats. Whether you crave something light, indulgent, or fast, this bot has got something for you. Get rid of those boring web recipes and enjoy this entertaining step-by-step guide delivered by the Philadelphia Cream Cheese bot.

How are you feeling? Users use emojis to unlock recipes.

Eat with your eyes first. Massively understands that great visuals are key to an unforgettable experience. We use the carousel feature on Messenger to showcase a list of recipes, each with an enticing mouth-watering picture.

All cooks are sure to appreciate the bot’s cheerful and encouraging tone while creating their yummy Philadelphia dishes.