Pretty Little Liars
Massively’s fan bot for the Pretty Little Liars TV show enables viewers to submit their theories after each episode, vote on others’ theories, and win prizes. This bot was live on Kik during the last season of the show for fans to share who they thought the villain was.
Lifetime messages per user
Users who returned
Massively creates the perfect space for fans
Users who rated a theory
Users who submitted a theory
The team at Massively developed a system to store submitted theories and to keep track of votes for each one. Fans can view the leaderboard and can upvote or downvote others’ theories. With engagement rates and retention rates in the high 80s, Massively creates spaces for devoted fans to share and get immersed in their favorite programs.