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MassivelyCase StudiesCase Study – Pretty Little Liars

Pretty Little Liars

Massively’s fan bot for the Pretty Little Liars TV show enables viewers to submit their theories after each episode, vote on others’ theories, and win prizes. This bot was live on Kik during the last season of the show for fans to share who they thought the villain was.


Lifetime messages per user


Users who returned

Massively creates the perfect space for fans


Users who rated a theory


Users who submitted a theory

The project

The team at Massively developed a system to store submitted theories and to keep track of votes for each one. Fans can view the leaderboard and can upvote or downvote others’ theories. With engagement rates and retention rates in the high 80s, Massively creates spaces for devoted fans to share and get immersed in their favorite programs.