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MassivelyCase StudiesCase Study – TMNT

Teenage Mutant Ninja Turtles

44 million

Messages exchanged


Lifetime messages per user

This is engagement. Massively-style.



Better than conversion. Try retention.

Massively created 4 bots for Paramount Pictures as a part of their campaign to promote the Teenage Mutant Ninja Turtles: Out of the Shadows premiere. Deployed on Kik, Massively created a bot for each turtle, Mikey, Donny, Raph, and Leo and fans were sent in between the 4 bots, eventually talking to all characters.

The Project

The client provided an outline of the project requirements. The rest was up to Massively. We created the script and devised conversational architecture in addition to creating bot assets such as gifs so users can have a truly immersive experience.

As a teaser for the newest installment of the TMNT franchise, it was essential that fans get an opportunity to interact with different characters. At the end of the experience, Massively’s bot was a tool for Paramount to drive views to the movie’s trailer.