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MassivelyCase StudiesCase Study – Epic Reads

Epic Reads

massively_case_studies_epic_reads

Harper Collins and Massively have built the ultimate discovery tool for book lovers. More than a recommendation engine, this bot acts as a 24/7 sales agent for one of the largest book publishers in the world.  Launched on Facebook Messenger and Kik, Massively has developed a scalable solution that enables the publisher to have conversations with its community, engage its fans, and promote content sharing.

52

Lifetime messages per user

3.1 minutes

Time spent per session (average)

57%

Users who clicked on links

Massively keeps them engaged.

35%

Users who returned

Massively keeps them coming back.

Book lovers unite!

Want a sob fest, thrill fest, big smiles, or a love story? To get started, the bot serves up matches based on a user’s mood.

What book should I read next? This is one question that comes up often in the Epic Reads community. Users can indicate their favorite author or the last book they read and loved and bot does the work in finding good reads.

The project

Massively built an experience for book lovers that is different from the books themselves. We utilized a multimedia approach incorporating gifs, picture suggested responses, and carousels linking to website content to visually appeal to an audience that is accustomed to consuming lines of text.

Other tech

Amazon AWS for search queries

Massively Demo

BMO Ad Unit

Monkey Knife

Generali