Meet Customers Where They Are, In the Moments that Count.
Have conversations with customers directly from Google search results and never miss another lead.
Businesses of all sizes are increasingly turning to live chat and chatbots delivered through Google’s Business Messages as powerful tools to help them reach their customers, build relationships, and grow their business. In this blog post, we’ll explore the importance of Google Business Messages and why implementing live chat and a helpful chatbot should be a priority in any business’s strategy.
Chatbots are automated conversations that use artificial intelligence (AI) to communicate with customers and provide them with the information they need. They can answer questions, provide product or service recommendations, and seamlessly handover to real people when required. This allows businesses to quickly respond to customers without having to hire additional customer service staff. Chatbots are also available 24/7, so customers can get the help they need whenever they need it.
Google’s Business Messages enable these AI-powered conversations through a rich, asynchronous messaging service that enables customers to engage with brands from a variety of entry points, including Google Search, Maps or even Ads. There are billions of Google searches made every day. Customers can easily find and start a conversation with a business quickly when they are searching for solutions that help solve their immediate problem. Imagine when a customer searches “Salons near me” starting a conversation directly from those search results and automatically enabling new customers to redeem a free offer, book an appointment or ask questions about the types of services you provide.
According to a study conducted by Accenture, businesses that use chatbots and AI-powered messaging platforms reported an increase in customer satisfaction and loyalty, as well as a reduction in customer service costs. Additionally, businesses that use chatbots reported an increase in sales and revenue. Furthermore, research from Deloitte found that customers who interact with chatbots are more likely to convert into paying customers than customers who interact with traditional customer service channels.
Additionally, businesses that use chatbots reported an increase in customer retention, as customers are more likely to stay with a business if they receive fast and efficient customer service. Finally, businesses that use chatbots and Google Business Messages can gain valuable insights into their customers. For example, businesses can use chatbots to understand customers, what products they are interested in, what questions they are asking, and even how often they are engaging with the business. This information can then be used to improve the customer experience and provide more personalized services.
The way customers communicate with businesses has changed: 75% of consumers now prefer to engage with a brand over private messaging channels versus traditional channels. Business Messages helps route leads, increase sales, and improve customer satisfaction.
Chatbots and Google’s Business Messages are powerful tools for your business. They allow you to quickly and efficiently respond to customer inquiries, provide product information, build consumer trust, answer frequently asked questions, and connect with a live agent.
Massively is a leader in chatbot and live chat solutions. Book a demo to learn how Massively can help implement live chat, chatbots and Google’s Business Message into your business’s strategy and connect you to customers on the channels they prefer (and are already on).
Massively’s integration with Google Business Messages helps businesses deliver better customer service, generate new leads, and drive sales. Users can now initiate a conversation with a business through Google Search or Google Maps using automated and live agents powered by Massively. This new conversational channel facilitates improved response times, 24/7 support, and reduced costs.