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MassivelyPosts tagged "conversational marketing"

Introducing CRIS!

Filling in the Gaps We spend a lot of time asking questions. Invariably, questions come up that we don’t have answers for. We simply don’t have enough data to support a conclusion or consumer insights to inform a decision. In my previous life (before Massively seems like...

As Messaging Apps Boom, Brands Tiptoe In

Gatorade owns one of the iconic television moments of the Super Bowl, the dousing of the winning coach with a huge bucket of the sport drink, ice included. For the 2016 game, though, the brand wanted to reach more younger people, who tend to watch...

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