Paramount Is Launching a Teenage Mutant Ninja Turtles Chatbot on Kik for the New Movie
May 20, 2016
Teenage Mutant Ninja Turtles are ditching their nunchucks and katana swords for smartphones. To promote the upcoming film Teenage Mutant Ninja Turtles: Out of the Shadows, Paramount Pictures is launching a full-blown Kik campaign centered around turning the four pizza-chomping, slang-slinging, crime-fighting sewer heroes from New York...
As Messaging Apps Boom, Brands Tiptoe In
April 4, 2016
Gatorade owns one of the iconic television moments of the Super Bowl, the dousing of the winning coach with a huge bucket of the sport drink, ice included. For the 2016 game, though, the brand wanted to reach more younger people, who tend to watch...
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