Delvinia Acquires CRIS by Massively
Massively is pleased to announce that our joint venture with Elsient has been aqcuired by Delvinia. Read more here. Steve Mast (Delvinia), Adam Froman (Delvinia), Laura Craig (Elsient) , Russell Ward (Massively), Luis Carreiro (Elsient), ...
Fallsview Casino dips into AI with chatbot campaign
The campaign, which runs until the end of the year, was created by Massively in collaboration with Oath and OMD. Read the article here. ...
Schulich Celebrates Launch of Master of Management in AI
Schulich hosted a Program Launch and Networking Social last week to officially kick off their new Master of Management in Artificial Intelligence (MMAI) program. Find out more here. Prospective students had the opportunity to discuss the MMAI program with Massively CEO Russell Ward and other...
2017 OMDC Digital Dialogue Conference #8 – Russell Ward
Why “Talk to our Chatbot” is the Catchphrase for 2017 Russell Ward, President, Massively Pourquoi « Parlez à notre chatbot » est le slogan de 2017 Russell Ward, président, Massively...
To promote new comedy ‘Powerless,’ NBC turns to chat platform Kik
NBC’s new show ‘Powerless’ is different – it is the first comedy series set in the DC universe – and because of that, the network is taking a different marketing approach to promote the show. Eschewing the usual social TV channels of Facebook, Twitter, and...
When Are Bots At Their Best?
I recently gave some background on chatbots and shared reasons chatbots are emerging as an important aspect of a well-rounded brand strategy. But what does a good chatbot look like? What does it do? Although there are no concrete rules for building engaging and helpful messaging...
Why films like ‘Office Christmas Party’ are deploying chatbots
During SXSW 2015, many Tinder users matched with a woman they assumed was real. They had conversations her, which seemed to flow naturally. But she was a chatbot, promoting the Alex Garland film Ex Machina. Some who fell for it called it deceptive, but it also opened...
Why Chatbots Need To Be Part Of Your Marketing Strategy
In movies, books and television, we’ve always been promised a future filled with technology we can talk to. From Samantha, the operating system in the movie Her, The Jetsons’ Rosie the Maid, to C-3P0, Cylons and Marvin the Paranoid Android, the expectation of relatable helpers...
Massively activates Twitter’s new business features with WeatherNetwork chatbot
Canadian-based bot maker Massively is launching its first automated conversational experience on Twitter with a chatbot created for The Weather Network. Massively and The Weather Network are beta participants for the launch of two brand new Twitter features — quick replies and welcome messages using...