AI-based chatbots are transforming customer service
Toronto-based start-ups Massively and Wysdom are using AI-enhanced chatbots to connect brands with their customers. Read the full article here. ...
Chatbot maker needs humans to sell product abroad
Massively, which is looking to grow its presence in the United States, started in January, 2014, is focused on creating chatbots designed to engage users for longer periods of time. Read our feature article in The Globe and Mail here. Russell Ward, CEO of Toronto-based chatbot...
Delvinia Acquires CRIS by Massively
Massively is pleased to announce that our joint venture with Elsient has been aqcuired by Delvinia. Read more here. Steve Mast (Delvinia), Adam Froman (Delvinia), Laura Craig (Elsient) , Russell Ward (Massively), Luis Carreiro (Elsient), ...
Fallsview Casino dips into AI with chatbot campaign
The campaign, which runs until the end of the year, was created by Massively in collaboration with Oath and OMD. Read the article here. ...
Schulich Celebrates Launch of Master of Management in AI
Schulich hosted a Program Launch and Networking Social last week to officially kick off their new Master of Management in Artificial Intelligence (MMAI) program. Find out more here. Prospective students had the opportunity to discuss the MMAI program with Massively CEO Russell Ward and other...
2017 OMDC Digital Dialogue Conference #8 – Russell Ward
Why “Talk to our Chatbot” is the Catchphrase for 2017 Russell Ward, President, Massively Pourquoi « Parlez à notre chatbot » est le slogan de 2017 Russell Ward, président, Massively...
To promote new comedy ‘Powerless,’ NBC turns to chat platform Kik
NBC’s new show ‘Powerless’ is different – it is the first comedy series set in the DC universe – and because of that, the network is taking a different marketing approach to promote the show. Eschewing the usual social TV channels of Facebook, Twitter, and...
When Are Bots At Their Best?
I recently gave some background on chatbots and shared reasons chatbots are emerging as an important aspect of a well-rounded brand strategy. But what does a good chatbot look like? What does it do? Although there are no concrete rules for building engaging and helpful messaging...
Why films like ‘Office Christmas Party’ are deploying chatbots
During SXSW 2015, many Tinder users matched with a woman they assumed was real. They had conversations her, which seemed to flow naturally. But she was a chatbot, promoting the Alex Garland film Ex Machina. Some who fell for it called it deceptive, but it also opened...