Twitter makes DMs better for customer service with welcome messages, quick replies
is improving its direct messages with new features geared specifically for brands that use the platform for customer service interactions. Available through its developer API, brands can leverage welcome messages and quick replies to improve the overall experience. Twitter has enlisted the support of quite...
5 Ways Brands Are Incorporating Facebook Messenger Bots in Their Marketing
If you listen to Mark Zuckerberg these days, the future of marketing is chat, specifically within the Facebook Messenger app, with its 1 billion monthly users. Just three months after opening up Messenger bots to developers and brands, marketers are experimenting with everything from automated shopping to...
Kik Messenger’s Choose Your Own Adventure Bot Takes You to Outer Space
The messaging app Kik debuted a new bot store today to prove its relevance amidst a world of Facebook, Snapchat, Instagram, and Twitter users (or not Twitter users. The bots come ready for chat, search, and video sharing, with a trendy list of partners like...
As Messaging Apps Boom, Brands Tiptoe In
Gatorade owns one of the iconic television moments of the Super Bowl, the dousing of the winning coach with a huge bucket of the sport drink, ice included. For the 2016 game, though, the brand wanted to reach more younger people, who tend to watch...
The Indianapolis Colts: The first NFL team to reach its youngest fans on Kik
The Colts became the first NFL team to promote on Kik over the weekend, launching a new campaign that could reach hundreds of thousands of teenagers — a notoriously difficult age group to pin down on traditional channels or even through other digital platforms. “Those are our...
Maze Runner: The Scorch Trials launches Promoted Chat campaign on Kik with a special execution of GIFs
If you’re waiting in anticipation for Maze Runner: The Scorch Trials to drop on September 18, you might be happy to know that there’s a way for you to enjoy the movie before it even hits theaters, and it requires only Kik Messenger on your iOS...
Why Kik’s Young Users Have Swapped 350 Million Texts – With Bots
When you’re one of the most popular messaging apps among teens in the United States, you can’t resort to traditional banner ads. You probably can’t use cutting-edge, programmatic advertising techniques that track, divvy up and target your users with just the right personalised ad, either. You need...
Horror Film Lets You Have an Increasingly Intense Chat With the Main Character
In the new horror movie Insidious: Chapter 3, a girl stuck in bed is eager for contact with the outside world. She's even willing to chat with you right now. Thanks to a promotion from film studio Focus Features and the messaging app Kik, fans can...
Chat App-vertising Is Basically the Movie ‘Her,’ but With Brands
In the award-winning 2013 movie Her, a man (played by Joaquin Phoenix) falls in love with a computer operating system equipped with artificial intelligence. The OS becomes the man’s supportive and engaging companion, which may seem like science fiction, but in 2015 it’s not that...