2017 OMDC Digital Dialogue Conference #8 – Russell Ward
Why “Talk to our Chatbot” is the Catchphrase for 2017 Russell Ward, President, Massively Pourquoi « Parlez à notre chatbot » est le slogan de 2017 Russell Ward, président, Massively...
To promote new comedy ‘Powerless,’ NBC turns to chat platform Kik
NBC’s new show ‘Powerless’ is different – it is the first comedy series set in the DC universe – and because of that, the network is taking a different marketing approach to promote the show. Eschewing the usual social TV channels of Facebook, Twitter, and...
When Are Bots At Their Best?
I recently gave some background on chatbots and shared reasons chatbots are emerging as an important aspect of a well-rounded brand strategy. But what does a good chatbot look like? What does it do? Although there are no concrete rules for building engaging and helpful messaging...
Why films like ‘Office Christmas Party’ are deploying chatbots
During SXSW 2015, many Tinder users matched with a woman they assumed was real. They had conversations her, which seemed to flow naturally. But she was a chatbot, promoting the Alex Garland film Ex Machina. Some who fell for it called it deceptive, but it also opened...
Why Chatbots Need To Be Part Of Your Marketing Strategy
In movies, books and television, we’ve always been promised a future filled with technology we can talk to. From Samantha, the operating system in the movie Her, The Jetsons’ Rosie the Maid, to C-3P0, Cylons and Marvin the Paranoid Android, the expectation of relatable helpers...
Massively activates Twitter’s new business features with WeatherNetwork chatbot
Canadian-based bot maker Massively is launching its first automated conversational experience on Twitter with a chatbot created for The Weather Network. Massively and The Weather Network are beta participants for the launch of two brand new Twitter features — quick replies and welcome messages using...
Twitter makes DMs better for customer service with welcome messages, quick replies
is improving its direct messages with new features geared specifically for brands that use the platform for customer service interactions. Available through its developer API, brands can leverage welcome messages and quick replies to improve the overall experience. Twitter has enlisted the support of quite...
5 Ways Brands Are Incorporating Facebook Messenger Bots in Their Marketing
If you listen to Mark Zuckerberg these days, the future of marketing is chat, specifically within the Facebook Messenger app, with its 1 billion monthly users. Just three months after opening up Messenger bots to developers and brands, marketers are experimenting with everything from automated shopping to...
Kik Messenger’s Choose Your Own Adventure Bot Takes You to Outer Space
The messaging app Kik debuted a new bot store today to prove its relevance amidst a world of Facebook, Snapchat, Instagram, and Twitter users (or not Twitter users. The bots come ready for chat, search, and video sharing, with a trendy list of partners like...
As Messaging Apps Boom, Brands Tiptoe In
Gatorade owns one of the iconic television moments of the Super Bowl, the dousing of the winning coach with a huge bucket of the sport drink, ice included. For the 2016 game, though, the brand wanted to reach more younger people, who tend to watch...