The Indianapolis Colts: The first NFL team to reach its youngest fans on Kik
August 17, 2015
The Colts became the first NFL team to promote on Kik over the weekend, launching a new campaign that could reach hundreds of thousands of teenagers — a notoriously difficult age group to pin down on traditional channels or even through other digital platforms. “Those are our...
Why Kik’s Young Users Have Swapped 350 Million Texts – With Bots
May 29, 2015
When you’re one of the most popular messaging apps among teens in the United States, you can’t resort to traditional banner ads. You probably can’t use cutting-edge, programmatic advertising techniques that track, divvy up and target your users with just the right personalised ad, either. You need...