President Russell Ward speaks to The Globe Edge
Want to build a chatbot? Here is how to get started. Massively's president, Russell Ward speaks with The Globe Edge....
Powered by Massively: DELISSIO® has a bot that will answer your pizza questions
Massively + DELISSIO® = the perfect companion for your pizza nights. Customer service plus customer engagement. Check out what others are saying about our bot for Nestle in the Financial Post....
Massively gets listed in Messenger’s Platform Development Providers Directory
Massively is now listed in Facebook’s Platform Development Providers Directory for Messenger. The directory is a collection of businesses that have been integrated on Messenger’s interface supporting the sending and receiving of text in addition to the sharing of rich media content and the delivery...
Podcast: Chatbots and the Future of Brand Conversations
A Massively conversation with a human: the Canadian Marketing Association’s Digital Marketing Council sits down with Russell Ward, President of Massively, to talk about the role of chatbots in marketing. Click here for the full podcast. ...
2017 OMDC Digital Dialogue Conference #8 – Russell Ward
Why “Talk to our Chatbot” is the Catchphrase for 2017 Russell Ward, President, Massively Pourquoi « Parlez à notre chatbot » est le slogan de 2017 Russell Ward, président, Massively...
To promote new comedy ‘Powerless,’ NBC turns to chat platform Kik
NBC’s new show ‘Powerless’ is different – it is the first comedy series set in the DC universe – and because of that, the network is taking a different marketing approach to promote the show. Eschewing the usual social TV channels of Facebook, Twitter, and...
When Are Bots At Their Best?
I recently gave some background on chatbots and shared reasons chatbots are emerging as an important aspect of a well-rounded brand strategy. But what does a good chatbot look like? What does it do? Although there are no concrete rules for building engaging and helpful messaging...
Why films like ‘Office Christmas Party’ are deploying chatbots
During SXSW 2015, many Tinder users matched with a woman they assumed was real. They had conversations her, which seemed to flow naturally. But she was a chatbot, promoting the Alex Garland film Ex Machina. Some who fell for it called it deceptive, but it also opened...
Why Chatbots Need To Be Part Of Your Marketing Strategy
In movies, books and television, we’ve always been promised a future filled with technology we can talk to. From Samantha, the operating system in the movie Her, The Jetsons’ Rosie the Maid, to C-3P0, Cylons and Marvin the Paranoid Android, the expectation of relatable helpers...
Twitter makes DMs better for customer service with welcome messages, quick replies
is improving its direct messages with new features geared specifically for brands that use the platform for customer service interactions. Available through its developer API, brands can leverage welcome messages and quick replies to improve the overall experience. Twitter has enlisted the support of quite...
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