Why films like ‘Office Christmas Party’ are deploying chatbots
During SXSW 2015, many Tinder users matched with a woman they assumed was real. They had conversations her, which seemed to flow naturally. But she was a chatbot, promoting the Alex Garland film Ex Machina. Some who fell for it called it deceptive, but it also opened...
Paramount Is Launching a Teenage Mutant Ninja Turtles Chatbot on Kik for the New Movie
Teenage Mutant Ninja Turtles are ditching their nunchucks and katana swords for smartphones. To promote the upcoming film Teenage Mutant Ninja Turtles: Out of the Shadows, Paramount Pictures is launching a full-blown Kik campaign centered around turning the four pizza-chomping, slang-slinging, crime-fighting sewer heroes from New York...
Kik Messenger’s Choose Your Own Adventure Bot Takes You to Outer Space
The messaging app Kik debuted a new bot store today to prove its relevance amidst a world of Facebook, Snapchat, Instagram, and Twitter users (or not Twitter users. The bots come ready for chat, search, and video sharing, with a trendy list of partners like...
The Indianapolis Colts: The first NFL team to reach its youngest fans on Kik
The Colts became the first NFL team to promote on Kik over the weekend, launching a new campaign that could reach hundreds of thousands of teenagers — a notoriously difficult age group to pin down on traditional channels or even through other digital platforms. “Those are our...
Why Kik’s Young Users Have Swapped 350 Million Texts – With Bots
When you’re one of the most popular messaging apps among teens in the United States, you can’t resort to traditional banner ads. You probably can’t use cutting-edge, programmatic advertising techniques that track, divvy up and target your users with just the right personalised ad, either. You need...