To promote new comedy ‘Powerless,’ NBC turns to chat platform Kik
NBC’s new show ‘Powerless’ is different – it is the first comedy series set in the DC universe – and because of that, the network is taking a different marketing approach to promote the show. Eschewing the usual social TV channels of Facebook, Twitter, and...
Why films like ‘Office Christmas Party’ are deploying chatbots
During SXSW 2015, many Tinder users matched with a woman they assumed was real. They had conversations her, which seemed to flow naturally. But she was a chatbot, promoting the Alex Garland film Ex Machina. Some who fell for it called it deceptive, but it also opened...
Massively activates Twitter’s new business features with WeatherNetwork chatbot
Canadian-based bot maker Massively is launching its first automated conversational experience on Twitter with a chatbot created for The Weather Network. Massively and The Weather Network are beta participants for the launch of two brand new Twitter features — quick replies and welcome messages using...
Twitter makes DMs better for customer service with welcome messages, quick replies
is improving its direct messages with new features geared specifically for brands that use the platform for customer service interactions. Available through its developer API, brands can leverage welcome messages and quick replies to improve the overall experience. Twitter has enlisted the support of quite...
5 Ways Brands Are Incorporating Facebook Messenger Bots in Their Marketing
If you listen to Mark Zuckerberg these days, the future of marketing is chat, specifically within the Facebook Messenger app, with its 1 billion monthly users. Just three months after opening up Messenger bots to developers and brands, marketers are experimenting with everything from automated shopping to...