Twitter makes DMs better for customer service with welcome messages, quick replies
is improving its direct messages with new features geared specifically for brands that use the platform for customer service interactions. Available through its developer API, brands can leverage welcome messages and quick replies to improve the overall experience. Twitter has enlisted the support of quite...
5 Ways Brands Are Incorporating Facebook Messenger Bots in Their Marketing
If you listen to Mark Zuckerberg these days, the future of marketing is chat, specifically within the Facebook Messenger app, with its 1 billion monthly users. Just three months after opening up Messenger bots to developers and brands, marketers are experimenting with everything from automated shopping to...
Paramount Is Launching a Teenage Mutant Ninja Turtles Chatbot on Kik for the New Movie
Teenage Mutant Ninja Turtles are ditching their nunchucks and katana swords for smartphones. To promote the upcoming film Teenage Mutant Ninja Turtles: Out of the Shadows, Paramount Pictures is launching a full-blown Kik campaign centered around turning the four pizza-chomping, slang-slinging, crime-fighting sewer heroes from New York...
Kik Messenger’s Choose Your Own Adventure Bot Takes You to Outer Space
The messaging app Kik debuted a new bot store today to prove its relevance amidst a world of Facebook, Snapchat, Instagram, and Twitter users (or not Twitter users. The bots come ready for chat, search, and video sharing, with a trendy list of partners like...
As Messaging Apps Boom, Brands Tiptoe In
Gatorade owns one of the iconic television moments of the Super Bowl, the dousing of the winning coach with a huge bucket of the sport drink, ice included. For the 2016 game, though, the brand wanted to reach more younger people, who tend to watch...