Why Massively is going big on automated tech
Toronto-based tech startup Massively has launched a new online platform that will allow businesses to build (and tailor) their own bot, capitalizing on a trend sweeping through the marketing and entertainment businesses. A chat bot is an automated software application that can be programmed to appear...
The Indianapolis Colts: The first NFL team to reach its youngest fans on Kik
The Colts became the first NFL team to promote on Kik over the weekend, launching a new campaign that could reach hundreds of thousands of teenagers — a notoriously difficult age group to pin down on traditional channels or even through other digital platforms. “Those are our...
Maze Runner: The Scorch Trials launches Promoted Chat campaign on Kik with a special execution of GIFs
If you’re waiting in anticipation for Maze Runner: The Scorch Trials to drop on September 18, you might be happy to know that there’s a way for you to enjoy the movie before it even hits theaters, and it requires only Kik Messenger on your iOS...
Why Kik’s Young Users Have Swapped 350 Million Texts – With Bots
When you’re one of the most popular messaging apps among teens in the United States, you can’t resort to traditional banner ads. You probably can’t use cutting-edge, programmatic advertising techniques that track, divvy up and target your users with just the right personalised ad, either. You need...
Horror Film Lets You Have an Increasingly Intense Chat With the Main Character
In the new horror movie Insidious: Chapter 3, a girl stuck in bed is eager for contact with the outside world. She's even willing to chat with you right now. Thanks to a promotion from film studio Focus Features and the messaging app Kik, fans can...