Why Kik’s Young Users Have Swapped 350 Million Texts – With Bots
When you’re one of the most popular messaging apps among teens in the United States, you can’t resort to traditional banner ads. You probably can’t use cutting-edge, programmatic advertising techniques that track, divvy up and target your users with just the right personalised ad, either. You need...
Horror Film Lets You Have an Increasingly Intense Chat With the Main Character
In the new horror movie Insidious: Chapter 3, a girl stuck in bed is eager for contact with the outside world. She's even willing to chat with you right now. Thanks to a promotion from film studio Focus Features and the messaging app Kik, fans can...
Chat App-vertising Is Basically the Movie ‘Her,’ but With Brands
In the award-winning 2013 movie Her, a man (played by Joaquin Phoenix) falls in love with a computer operating system equipped with artificial intelligence. The OS becomes the man’s supportive and engaging companion, which may seem like science fiction, but in 2015 it’s not that...