As Messaging Apps Boom, Brands Tiptoe In
Gatorade owns one of the iconic television moments of the Super Bowl, the dousing of the winning coach with a huge bucket of the sport drink, ice included. For the 2016 game, though, the brand wanted to reach more younger people, who tend to watch...
Why Massively is going big on automated tech
Toronto-based tech startup Massively has launched a new online platform that will allow businesses to build (and tailor) their own bot, capitalizing on a trend sweeping through the marketing and entertainment businesses. A chat bot is an automated software application that can be programmed to appear...
The Indianapolis Colts: The first NFL team to reach its youngest fans on Kik
The Colts became the first NFL team to promote on Kik over the weekend, launching a new campaign that could reach hundreds of thousands of teenagers — a notoriously difficult age group to pin down on traditional channels or even through other digital platforms. “Those are our...
Maze Runner: The Scorch Trials launches Promoted Chat campaign on Kik with a special execution of GIFs
If you’re waiting in anticipation for Maze Runner: The Scorch Trials to drop on September 18, you might be happy to know that there’s a way for you to enjoy the movie before it even hits theaters, and it requires only Kik Messenger on your iOS...
Why Kik’s Young Users Have Swapped 350 Million Texts – With Bots
When you’re one of the most popular messaging apps among teens in the United States, you can’t resort to traditional banner ads. You probably can’t use cutting-edge, programmatic advertising techniques that track, divvy up and target your users with just the right personalised ad, either. You need...