Schulich Celebrates Launch of Master of Management in AI
Schulich hosted a Program Launch and Networking Social last week to officially kick off their new Master of Management in Artificial Intelligence (MMAI) program. Find out more here. Prospective students had the opportunity to discuss the MMAI program with Massively CEO Russell Ward and other...
President Russell Ward speaks to The Globe Edge
Want to build a chatbot? Here is how to get started. Massively's president, Russell Ward speaks with The Globe Edge....
Massively.ai on BNN’s The Disruptors
Massively.ai has made an appearance on the November 16th episode of BNN's The Disruptors. See what Paige Ellis and Bruce Croxon had to say about Massively.ai. ...
Podcast: Chatbots and the Future of Brand Conversations
A Massively conversation with a human: the Canadian Marketing Association’s Digital Marketing Council sits down with Russell Ward, President of Massively, to talk about the role of chatbots in marketing. Click here for the full podcast. ...
When Are Bots At Their Best?
I recently gave some background on chatbots and shared reasons chatbots are emerging as an important aspect of a well-rounded brand strategy. But what does a good chatbot look like? What does it do? Although there are no concrete rules for building engaging and helpful messaging...
Twitter makes DMs better for customer service with welcome messages, quick replies
is improving its direct messages with new features geared specifically for brands that use the platform for customer service interactions. Available through its developer API, brands can leverage welcome messages and quick replies to improve the overall experience. Twitter has enlisted the support of quite...
5 Ways Brands Are Incorporating Facebook Messenger Bots in Their Marketing
If you listen to Mark Zuckerberg these days, the future of marketing is chat, specifically within the Facebook Messenger app, with its 1 billion monthly users. Just three months after opening up Messenger bots to developers and brands, marketers are experimenting with everything from automated shopping to...
Kik Messenger’s Choose Your Own Adventure Bot Takes You to Outer Space
The messaging app Kik debuted a new bot store today to prove its relevance amidst a world of Facebook, Snapchat, Instagram, and Twitter users (or not Twitter users. The bots come ready for chat, search, and video sharing, with a trendy list of partners like...
As Messaging Apps Boom, Brands Tiptoe In
Gatorade owns one of the iconic television moments of the Super Bowl, the dousing of the winning coach with a huge bucket of the sport drink, ice included. For the 2016 game, though, the brand wanted to reach more younger people, who tend to watch...